Color & Design Tools

Brand Palette Generator

Use Brand Palette Generator free in your browser. No account required; your input is processed locally in your browser.

Runs locallyYour inputs stay in your browser.
Workspace
HOW IT IS GENERATED

Generate practical brand tones

Create lighter and darker RGB variants around a selected brand color.

Brand color50–900 paletteRuns locally
01Brand color
02Mix toward white and black
0350–900 palette

The base color is retained as the 500 tone.

GOOD TO KNOW

The scale uses fixed mixing steps

Labels such as 50, 500 and 900 are practical palette names rather than measurements of perceptual lightness.

PRIVATE BY DESIGN

Your content stays in the browser

Processing runs locally in the page without requiring the content to be sent to UtilityLake.

02

In short

What exactly does it do?

Create lighter and darker RGB variants around a selected brand color.

Example?

The base color is retained as the 500 tone.