HOW IT IS CALCULATED
Calculate return on advertising spend
Compare attributed revenue with the amount spent on advertising.
Instant resultClear formulaRuns locally
01Values
02attributed revenue ÷ ad spend
03Result
5000 revenue ÷ 1000 spend = 5× ROAS
ROAS measures revenue, not profit
A high ROAS does not automatically mean a campaign is profitable after product and operating costs.
02
In short
What logic does the calculator use?
attributed revenue ÷ ad spend
Example?
5000 revenue ÷ 1000 spend = 5× ROAS