HOW IT IS CALCULATED
Estimate customer lifetime value
Estimate customer value from purchase amount, purchase frequency, gross margin and lifespan.
Instant resultClear formulaRuns locally
01Values
02purchase × frequency × margin × years
03Result
50 × 6 × 60% × 3 = 540 estimated LTV
LTV is an estimate based on assumptions
Changes in retention, margin or buying frequency can substantially change the result.
02
In short
What logic does the calculator use?
purchase × frequency × margin × years
Example?
50 × 6 × 60% × 3 = 540 estimated LTV