HOW IT IS CALCULATED
Calculate click-through rate
Measure what percentage of impressions generated a click.
Instant resultClear formulaRuns locally
01Values
02clicks ÷ impressions × 100
03Result
1000 clicks from 100000 impressions = 1% CTR
CTR measures clicks relative to exposure
It does not directly measure sales, leads or profitability.
02
In short
What logic does the calculator use?
clicks ÷ impressions × 100
Example?
1000 clicks from 100000 impressions = 1% CTR