HOW IT IS CALCULATED
Calculate cost per thousand impressions
Normalize campaign cost to every one thousand ad impressions.
Instant resultClear formulaRuns locally
01Values
02cost ÷ impressions × 1000
03Result
500 over 100000 impressions → CPM 5
CPM measures exposure cost, not engagement
Impressions can occur without clicks or conversions.
02
In short
What logic does the calculator use?
cost ÷ impressions × 1000
Example?
500 over 100000 impressions → CPM 5