HOW IT IS CALCULATED
Calculate customer churn rate
Measure the share of starting customers lost during a period.
Instant resultClear formulaRuns locally
01Values
02customers lost ÷ customers at start × 100
03Result
50 lost from 1000 starting customers = 5%
Churn depends on the measurement period
Monthly and annual churn rates should not be compared as if they represented the same time interval.
02
In short
What logic does the calculator use?
customers lost ÷ customers at start × 100
Example?
50 lost from 1000 starting customers = 5%