HOW IT IS CALCULATED
Calculate customer acquisition cost
Spread marketing and sales acquisition costs across newly acquired customers.
Instant resultClear formulaRuns locally
01Values
02(marketing + sales costs) ÷ new customers
03Result
5000 + 3000 across 100 customers → CAC 80
CAC becomes more useful when compared with LTV
Acquisition cost alone does not show whether customers generate enough value over their lifetime.
02
In short
What logic does the calculator use?
(marketing + sales costs) ÷ new customers
Example?
5000 + 3000 across 100 customers → CAC 80